SMELLS LIKE TEAM SPIRIT

USING IMAGINATION & HARD WORK TO BUILD BRANDS WE’RE PROUD OF.

Aimee Kilmer

Founding Partner & Creative Director

Adrian Power

Founding Partner & Brand Strategist

Beth Schaffer looking through view master

Beth Schaffer


  • For fifteen years I have created customer experiences ranging from high-tech classroom buildings to glow-in-the-dark 5K runs, to international student trips, and so much in between. My foundation in architecture allows me to approach projects from both analytical and artistic perspectives by mastering the tiny details to achieve the big picture. I love organizing the puzzle and finding joy in each piece. I love thinking five steps ahead and seeing what I can do now to create ease down the line. And I love making connections and creating the feeling of true teamwork.

    Throughout my diverse experience in different industries and types of companies, I have searched for the warm and fuzzy feeling of giving back and making a difference with my work. At Good Stuff, I’m thrilled to combine my love of bringing customer stories to life with geeky amounts of organization and design to do just that.

    If I’m not organizing things into bins and spreadsheets, you’ll find me at the playground with my young daughter or out on the trails engrossed in my music.

Kelly Goenadibrata holding bowl of ramen noodles

Kelly Goenadibrata


  • I'm an innovative problem solver, my friend group’s designated foodie/social planner, and a hopeful agent of change. For more than 7 years, I led non-profit organizations and student clubs that improved the lives of children, fostered professional development in youth, and preserved the environment. I was energized when I made real impact with my team and created meaningful changes for the people we served, encouraging me to continue seeking purpose in every project I take on.

    Over the past few years, I supplemented my business undergraduate degree with roles in operations, product management, and marketing strategy consulting. I have enjoyed learning the value I could bring to every organization, especially Good Stuff Partners, where I can integrate my background in management and marketing into the meaningful work that we do.

    When I'm not filling up my calendar with social events, or traveling on a whim, you can usually find me roaming cafes and restaurants in the bay area, taking pictures for my food account.

Julianne Fawsitt

  • I am a strategic and results-oriented professional with over 12 years of experience across business development, operations, and management. While I’ve been in a variety of roles across industries, I’ve always focused on building strong relationships. As Business Development Director, I get to know our partners so I can understand their unique situations and work collaboratively to find the best path forward. I love the challenge of solving problems and thrive on helping clients gain clarity and achieve their goals. At the end of the day, my purpose is to help my team and our partners grow. 

    I’m proud to be a part of Good Stuff Partners, working alongside a passionate, talented group, committed to doing good work for good work! I’m excited to contribute to meaningful and impactful projects, as we help clients build, refine, and elevate their stories.

Rachel Ashley-Lovelace

  • I’m the human personification of the man with many caps—non-profit veteran, social media strategist, UX researcher, illustrator, and everything in between. Suffice to say I like to stay busy.

    With a background in UX/UI design and an extensive portfolio of purpose-driven work, I’ve always been drawn to projects that make a positive impact. That’s why joining Good Stuff Partners felt like a perfect fit—it’s a place where I can flex my creative muscles while helping organizations that are doing real good in the world. 

    Most importantly, I’m the doting parent of a rabbit: Vincent Bun Gogh. He’s a rescue from the Ventura County Bunny Brigade/House Rabbit Society—where I regularly volunteer!

Sierra Danielle holding polaroid camera

Sierra Danielle


  • I’m a designer with a love for branding, illustration, and funky typography. Design is an outlet where I can fuel my passion for creative problem-solving and producing visuals that positively impact our world.

    I have been interested in art for as long as I can remember—from drawing T-shirt designs to illustrating my favorite song lyrics. Now, I am lucky enough to have found a place where I can use my creative soul for good. As someone who gravitated toward purpose-driven projects in college, I knew Good Stuff was my perfect match.

    Beyond designing, I love exploring new places and making unforgettable memories—whether it’s a weekend trip with my husband or traveling across the country to see my favorite artist in concert.

Jessica Poulin


  • I'm the resident data nerd, but in a super cool way (at least that's what they tell me).

    I've spent the better part of that last 15 years in spreadsheets. Armed with a marketing economics degree and a passion for making things better, I dabbled in marketing research, social media analytics, business analytics and about seven other number crunching career paths before falling in love with marketing optimization. After a few stints in the big ad agency world, I pivoted to boutique agencies, where the clients are more like partners and the objectives are more life affirming.

    I also coach solopreneurs who are trying to juggle a website and a business while also doing the work. It keeps me from getting too jargon-y when I talk about website architecture, organic search or measurement. It also makes me very popular at dinner parties.

    When I'm not in front of a screen, I'm out on a trail with my little brown dog, Luna. She's a Marin Humane Alum and continues to brighten up zoom calls and office visits on a regular basis.

Fiona Meier headshot

Fiona Meier


  • My marketing experience has spanned both client side and agency side for all types of clients. I’ve marketed to millennial parents, non-profit development and advocacy staff, menopausal women and an epic array of titles involved in keeping our much-loved Internet fast, secure and open for both people and things.

    So, I can say that non-profit and for-profit marketing strategy is more similar than different. The job of brand strategy is to define the problem and outline solutions. All brands compete for consumer attention. Once a consumer shows interest, the Brand must continually earn the consumers’ respect and loyalty.

    My most recent non-strategic interests include walking all the hidden paths of Berkeley, getting to know all my local hiking trails, and reading more books than last year.

Our support team.

Cadillac Fawsitt

Office Security

Black and white cat, Banjo

Snack Taste Tester

Banjo Kilmer

Catering Manager

Luna Poulin

Chief Chonk

Vincent Bun Gogh

CFO (Chief of Flooff)

Dennis Power

Red magnet with animated lightning bolts at the end

CAREERS

Attracting the best talent around with our purpose-driven values.

Joining the 4-day workweek movement.

We’ve switched to a 4-day work week after seeing how it’s boosting productivity and well-being around the world. We're using the 100:80:100 model, meaning our team still gets 100% of their pay while working 80% of the time, for 100% of the output. The change has been great for morale and creativity—our meetings are shorter, and we’re more focused during work hours. It’s been a win all around for the team!

We’re united by a shared purpose of giving a damn about the work we do.

Good Stuff's Adrian Power in a meeting
Dog and cat in Good Stuff office
Project managers looking at paper and laughing on couch in the office
Good Stuff Partners Branding & Communication office
Good Stuff team playing bocce ball
Good Stuff designers working together in office
Good Stuff Partners office interior