5 ways to be a (creative) force for racial justice.
As a creative agency and one that's purpose-driven, we feel lucky to be able to use our skills to help clients fighting for social change.
Many of them are on the front lines, helping people impacted by inequality and injustice, the majority of them being people of color. So it got us thinking about what ideas and experience we can bring to the table right now.
'5 Ways To Be a (Creative) Force for Racial Justice' outlines how designers or creative agencies can use their talents to fight racism. These are things we have experience doing, are in the process of doing, or want to start doing. We tried to make them relevant to the creative field but, more importantly, make sure they go beyond lip service by being actionable.
Designers and creatives have a unique opportunity to spread hope and action through powerful images and words, and we can't think of a better time to use those skills for good and inspire others to do the same. We know we can always do more and do better. Here are some ideas on how you can use your creative know-how in the fight for justice.
1. Mentor young, creative people of color.
Without school-run art programs, many students, especially in underserved communities, lack an outlet to explore and develop their talents. Offer insights abouta creative career by sharing your skills and experience through workshops and internships.
2. Work for clients with a visible anti-racist stance.
Don’t let your talent help grow companies that directly or indirectly harm people of color. Instead, use your skills as a force for good by partnering with clients that share your values and promote progressive ideas that benefit everyone, not just white people.
3. Join Pledge 1% or become a B Corp.
Join an organization that promotes social change through the way they do business. Pledge 1% members donate 1% of their time, money, or products to local nonprofits, andB Corps are transparent and accountable for treating people, land, and communities fairly.
4. Recognize inspiration from appropriation.
Just as white musicians stole from black musicians, creatives shouldn’t capitalize on another culture’s design practices without giving back. With proper acknowledgment, respect, and responsibility, inspiration doesn’t have to be appropriation.
5. Offer pro-bono or low-bono work.
Reach out to businesses run by POC or organizations that are fighting for racial justice. Offer your design or communication services for free or below market rate. Ask your team members what companies or nonprofits they’d like to support and thenset aside time on your calendar for the work.