Fighting the Fentanyl Crisis on Philanthropy Daily.

The fentanyl epidemic has become a dire public health emergency, with overdose deaths skyrocketing in recent years. To help organizations on the front lines of this crisis, purpose-driven branding agency Good Stuff Partners has created the "WTF Toolkit," a free set of marketing and advertising resources available to any nonprofit working to combat the fentanyl crisis.

The WTF Toolkit, which stands for "Where's The Fentanyl," provides open-source creative assets that nonprofits, advocacy groups, universities, public health departments, and other community organizations can use to spread awareness about the dangers of fentanyl and help save lives. It's a unique approach, making an entire advertising campaign's resources publicly available for free.

"You don't see advertising campaigns become 'open-source' too often, but in understanding just how dire the fentanyl situation is, we knew we had to do something that leveraged our personal branding expertise and creative work for good," explained Aimee Kilmer, founding partner and creative director at Good Stuff Partners, which spearheaded the pro bono effort.

Check out the full Philanthropy Daily article by Alice Nye.