Five questions to ask yourself to better understand your brand strategy.

If you try Googling "what's a brand strategy", you'll find that every agency worth its salt has a process to help you get one.

Of course, we have a process, it's a good one, and it works. If you're wondering if you need one or just need a better one, ask yourself these five questions. They'll help determine if your brand and communications have a rock-solid, relevant foundation.

1. How does your brand and communication directly help you deliver your organizational strategy? How do you know the answer to that? How do you measure it? What happens with the results?

2. Do you and your audiences feel your communication is real, spot on, and reflects your DNA, values, and your work?

3. Does everyone on the team know your purpose and understand how they contribute to it?

4. Can everyone give the elevator pitch in their own words and hit all the right notes? Do they know and understand your value compared to the competition, or can they explain your true impact and scale?

5. When you work with outside partners, does your brand give them a quick grounding so they can deliver consistent, effective work for you?

You get the idea. The strategy bit is essential. Otherwise, you'll feel like you're always on shifting sands, but it's equally important how you activate it and then keep developing it over time.

If you'd like to chat all things brand, including first steps and thoughts, we'd love to hear from you, so drop us a line.