‘Seeking Alpha’ discusses fentanyl crisis and Good Stuff’s open-source campaign.

"Good Stuff Partners, whose ongoing investment in this campaign has been completely pro bono, sought to catch people's attention with bold and striking statistics and language, hence the campaign name 'Hey Marin, WTF?'. The eye-catching acronym is short for 'Where's The Fentanyl?'

‘You don't see advertising campaigns become 'open-source' too often, but in understanding just how dire the fentanyl situation is, we knew we had to do something that leveraged our personal branding expertise and creative work for good,’ said Aimee Kilmer, Founding Partner and Creative Director at Good Stuff Partners. ‘We encourage state and local officials and communications teams, advocacy groups, nonprofits, universities, and any organization or community to freely use these resources to spread awareness and save lives.’"

Read more about the campaign in this Seeking Alpha article.