KTLA covers national fentanyl crisis and Good Stuff’s open-source resources for LA counties.

"‘It doesn't matter where you live, how much money you make, or how old you are – fentanyl doesn't discriminate on geographic regions, socioeconomic status, or age. That's what we tried to convey with the simple but powerful design of this campaign – that it's time for everyone to take notice,’ said Adrian Power, Founding Partner and Brand Strategist at Good Stuff Partners.

According to the DEA, not only is ‘fentanyl driving the nationwide overdose epidemic,’ but it's also ‘creating a frightening nationwide trend where many overdose victims are dying after unknowingly ingesting fentanyl.’ The Centers for Disease Control and Prevention revealed that in 2021, 84 percent of all teen overdose deaths involved fentanyl and that counterfeit pills were present in a quarter of these deaths."

Read more about the campaign in this KTLA article.