Rebranding Marin Community Foundation.

We partnered with the Marin Community Foundation (MCF) to modernize its brand, aligning it with its new strategic plan. Their existing brand communications had become too narrow, and they were mainly seen as a donor-focused institution rather than an inclusive community resource. ⁠

This was an opportunity to redefine the larger role of a community foundation to drive equity and make them the organization to turn to as a leader in affordable housing, climate justice, and community power.⁠

The rebranding significantly repositions Marin Community Foundation’s community engagement, retains long-term supporters while attracting new audiences, and positions them as an impactful, inclusive foundation. MCF now communicates its mission with clarity and vision, connecting deeply with its community and driving meaningful change.