Does your brand appeal to next-gen donors?

Nonprofits are in a challenging position — they need to stand out amongst a sea of well-established and worthy causes that are competing for donor dollars.

In order to earn even one quick look from Gen Zers — 59% of whom donate based on messages or images they see on social media — organizations must have an authentic, visually appealing, and captivating brand.

Nonprofits need to be asking themselves questions like: Does our organization’s name and key messages truly capture the essence of our cause? Do our social channels leverage engaging and authentic imagery and videos? Is our overall brand aesthetic simple and modern?

If the answer to any of those questions is “no,” then it’s time to reevaluate and refresh — or risk losing an entire generation of committed, passionate and vocal supporters.

Dive deep into Adrian’s thought piece on NonProfit PRO.