What’s the shelf life of a strong nonprofit brand?

Fighting for donor dollars is no easy feat, and nonprofits know this better than anyone else. Not only has the philanthropic landscape remained in flux post-COVID, but there are also 1.48 million 501(c)(3) organizations in the United States competing for donor attention. So, how do you stand out and remain top-of-mind in a world where consumers continue to be overstimulated? Simply put, it starts with creating a strong nonprofit brand. 

When most people hear the word “brand” they often equate it with a company’s colors and logo. But it’s so much more than that. Sure, a logo has the ability to embody and represent what your organization stands for, but it alone does not capture your organization’s identity. This is what defines your brand. If done right, your brand can authentically showcase, both visually and verbally, your organization’s differentiated position and impact in a simple and powerful way. The name, logo, tagline, elevator pitch and colors are simply the practical tools that help encapsulate your authentic identity.

Read more of Adrian’s thought piece on NonProfit PRO.