Designing the world’s biggest vegan media brand.

VEGNEWS

We developed their brand and designed their magazine and digital experience nearly a decade ago. The original site has won over a dozen awards and has delivered a great experience to their customers and grown their following significantly. They are now the biggest vegan media company in the world, reaching more than 2.5 million people each month across its print, digital, and social platforms.

They asked us to bring their site up to date, refresh the design and make it work harder to drive even greater engagement and subscription revenue.

vegnews.com

Driving engagement through countless recipes and thousands of news articles.

We dove into the VegNews analytics to establish where to adjust their site architecture, visitor journeys, and conversion opportunities. These insights allowed us to minimize drop-offs at critical points and reconvert potential customers. We also applied this to the content review process. With countless recipes and thousands of news articles, we needed an editorial opinion and an analytical viewpoint to optimize the experience.

We completely redesigned the site from top to bottom to drive deeper engagement and, at the same time, focused on their search engine optimization and social media integration. The total number of sessions across organic search, social media, direct, and referral has increased 266% since the launch. We're thrilled to see the site continue to win awards like the Maggie and Eddie & Ozzie multiple times since the launch.

Website developed by Sam Pohlenz

"Working with Good Stuff Partners is an absolute joy. They are immensely talented, perfectly communicative, passionate about their work, and knock every project out of the park. We’ve partnered with Good Stuff and their Creative Director for nearly two decades now. Every project is delivered above and beyond our expectations and we can’t wait to get started on our next project with them."

— Colleen Holland, Publisher + Co-Founder, VegNews

What we delivered.

Brand Strategy

Research & analysis
Personality
Tone of Voice
Brand Architecture
Brand Voice

Elevator pitch
Nomenclature
Descriptor
Key messages
Brand Identity

Logo
Family of fonts
Color palette
Copy style
Photography style
Sub-branded logos
Brand Experience

Website
Social media profiles & assets
Newsletters