Soon after we launched the rebrand for Global Fund for Women, we got to work on branding their new headquarters in downtown San Francisco. Previously occupied by Uber, the new space is modern and industrial, so finding the right blend of imagery and messaging was important so it wouldn’t feel too cold and clinical. 

Using the messaging we developed, we applied their vision on the entry wall, setting the tone from the get-go. We then used an image of a grantee partner, designing the equal sign to make it look like the women were holding protest signs. It’s a giant mural that’s also visible from the main conference room, so visitors get the impact as well. 

We named each conference room using the words from their brand personality, then added privacy panels to the glass which are elongated equal signs. Putting their brand promise on the kitchen wall means employees will see it every day to help make it memorable. 

The space now embodies their brand and creates an inspiring backdrop to the incredible work they do for women and girls all around the world.