Habitat for Humanity Greater San Francisco
Building families a future since 1989.
It's no mistake that Habitat for Humanity Greater San Francisco has a history of making residents' lives better. They bring together hard-working families and volunteers to create sustainable communities that withstand the test of time. They provide security and homes to thousands of people who otherwise would be driven out of the city because they don't have the resources to start over. They give homeowners the confidence to live comfortably without fear and provide for generations to come.
Creating a brand-new look & feel as unique as the Bay Area.
Our partnership with HHGSF began with a complete audit of their existing collateral, style guides, website, and anything else they were using to communicate to the world. We delivered an entirely new family of fonts, a vibrant and expanded color palette, and treated visuals that carried a consistent look & feel across all their communications.
We then got to work developing their Case for Support. We created paper-cut-out illustrations of San Francisco landmarks and local neighborhoods across the Bay Area. Combined with the greenery and bright colors, these elements gave the imagery a warm and cheerful feeling. This approach allowed us to combine elements from different families and neighborhoods to create collages just as unique as the Bay Area itself. It was critical to give HHGSF standout from other Habitats across the country and demonstrate how solving the housing crisis in the Bay Area is unlike anywhere else.
“We now have new localized Brand collateral and materials we can use across the organization. As an affiliate of a national and international brand, it was important to us to hold on to key elements while also creating our own very Bay Area look at Feel. Good Stuff partnered with us to accomplish this outcome.”
— Maureen Sedonaen, CEO, Habitat for Humanity Greater San Francisco
Creating a heritage icon for their 30th Anniversary Gala.
We paired the heritage icon with the message 'Building Families a Future Since 1989'. Adding an illustrated wreath gave the message prestige, pride, and heritage.
The end result is a powerful communication tool filled with hope and determination, carrying the historic dignity of Habitat For Humanity in an approachable and nurturing way. Here's to celebrating 30 years of building families a future.
What we delivered.
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Brand Identity
LogoHeritage mark
Family of fonts
Color palette
Copy style
Photography style
Illustrations
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Brand Experience
Case for supportNewsletter
Brochure
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See related work.
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A Marin County for all.
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Modernizing foster care.
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Fighting poverty in the Bay Area.
