Habitat for Humanity
“I love their commitment to the community and to helping us be the best in class with our materials and brand. They are really fun to work with and always bring a can-do spirit.”
Please describe your company and your position there.
I am Maureen Sedonaen, the CEO of the company
For what projects/services did your company hire Good Stuff Partners, and what were your goals?
We hired Good Stuff to do a complete Brand refresh for us with the goal of lifting up our locality, telling an impact story about the generational impact of our work, and developing beautiful and multi-use pieces for a major campaign on the value of homeownership.
How did you select this vendor?
Good Stuff was referred by a Non-Profit CEO colleague of mine. We interviewed several firms, but they were a great match.
Describe the scope of their work in detail, including any steps and the final deliverables.
They started with a complete audit of all of our collateral, style guides, website, and anything else we were using to communicate to the world about our work. They conducted in-depth key stakeholder interviews and worked closely with a committee made up of the Board and staff. From here, they began some concept designs and, through an iterative process, narrowed down the design, applications to collateral, and all creative treatments. Initially, we worked on a beautiful Case for Support document that we could build around and develop a stronger, more creative voice, look, and feel for all HGSF's work and our website. They built templates and features we could use across the organization's brand expression materials.
How many people from the vendor's team worked with you, and what were their positions?
We worked with both of the Principal's Aimee and Adrian, and their talented team of designers.
Can you share any outcomes from the project that demonstrate progress or success?
We now have new localized Brand collateral and materials that we can use across the organization. As an affiliate of a national and international brand, it was important to us to hold on to key elements while also creating our own very Bay Area look at Feel. Good Stuff partnered with us to accomplish this outcome.
Describe their project management style, including communication tools and timeliness.
We met regularly and at important key steps along the way. They were hands-on and took feedback and integrated it in as we progressed. They are very thoughtful and warm creatives, and they leave their egos at the door. They care about their clients and build relationships that last over time. They were always on time and delivered consistently.
What did you find most impressive or unique about this company?
I love their commitment to the community and to helping us be the best in class with our materials and brand. They are really fun to work with and always bring a can-do spirit. As a B Corp, they are such a great partner to anyone who wants to make a difference in the world. They care about our mission and our people.