Estuary
“Whenever I need something, they get back to me quickly.”
Introduce your business and what you do there.
I’m the owner of a lifestyle retail store that sells sustainable home and garden products.
What challenge were you trying to address with Good Stuff Partners?
I was opening a brand new store and hired Good Stuff Partners for branding services.
What was the scope of their involvement?
Good Stuff Partners provides us with branding services. Initially, we gave them a design brief, imagery, and references to help them get acquainted with what we wanted in terms of branding and colors. The team has helped us choose our name and color scheme. We collaborated on the logo idea, and they designed it. They’ve helped select our font and designed our hangtags and signage.
Additionally, Good Stuff Partners designed our website using Squarespace and Canva. They’ve also designed all the assets for our social media accounts.
What is the team composition?
I primarily worked with Aimee (Founder & Creative Director) and Gloria (Senior Designer). At the start of the process, I also worked with another designer.
How did you come to work with Good Stuff Partners?
I knew Aimee personally. I have a background in brand management and have worked with many agencies in the past. Since I knew Aimee’s work quality, it was a no-brainer to go with Good Stuff Partners.
What evidence can you share that demonstrates the impact of the engagement?
Since our store is new, we can't provide metrics. However, I always get positive comments about the branding in the store. Our customers have responded to the details, such as the copy tying into our font — it's very well done and executed.
Good Stuff Partners is organized and timely in all their delivery and materials. Therefore, they ensured I had everything I needed for the store to open in November 2021. The team has both creative and project management skills, which is very helpful. As for the website, they've given us tools to manage the design on our own, making things easy for us.
How did Good Stuff Partners perform from a project management standpoint?
They've very good at project management. While I'm usually the one leading projects, this time, Aimee has kept me on track and moving forward in our planning. During the bulk of the project, we had a weekly call, and Good Stuff Partners kept moving everything along.
We use Asana as a tool, and I can access it whenever I want; it has worked really well for us. As for communication, we use Zoom, phone calls, and emails. During our meetings, Good Stuff Partners always have a plan. Whenever I need something, they get back to me quickly and let me know when they can't get to a task immediately.
Moreover, they deliver on time and stay on budget. The only increases in our budget have been due to things I've added, which they've given us an incremental quote for.
What did you find most impressive about them?
Good Stuff Partners' creativity and adherence to the budget set them apart. Many agencies have trouble staying on budget while delivering what the client wants. Meanwhile, Good Stuff Partners has been able to take our requirements and meet them. For example, we spent a lot of time choosing the font, and they were patient while also sticking to the budget.
When working on packaging and branding, many agencies take a long time and have to go to the drawing board a few times. With Good Stuff Partners, we've never had to start over from scratch; they've kept us moving forward, which speaks about their ability to balance creativity with the business side of design. We don't see that combination of qualities very often in agencies.
Do you have any advice for potential customers?
Work with them! I've worked with many branding agencies, and Good Stuff Partners is one of the best providers for your dollar.