Pivotal
“They’ve learned about our mission at such a deep level that they can articulate and speak of what we do as eloquently as anybody within our organization.”
Introduce your business and what you do there.
I’m the CEO at a nonprofit serving foster youth in education and employment.
What challenge were you trying to address with Good Stuff Partners?
We needed help in rebranding our organization.
What was the scope of their involvement?
Good Stuff Partners has initially interviewed our stakeholders to understand what Pivotal means to our community. They’ve then set the values and tone of voice for our organization.
From there, Good Stuff Partners has rebranded our organization, verified if we were using the correct name, and set up design templates for our collaterals and website. All our marketing assets have been impacted by the branding work they’ve created.
They’ve helped us with our brand positioning and strategy. They’ve also worked with us to refine the voice of our name, taglines, and elevator pitches. All our fonts, color palettes, photography styles, and digital assets have been crafted with their help. They’ve also trained our organization regarding the tone of voice that represents our new brand.
After completing our branding project, Good Stuff Partners has supported our marketing efforts. They work very closely with our development and institutional advancement teams to help support any of our ongoing projects. That includes blog posts, annual reports, presentation templates, and more.
Good Stuff Partners has also revamped our website and placed it on a new platform. They’ve provided wireframe sketches before proceeding with the development. Their team is also helping us create site content.
What is the team composition?
I’ve worked with 6–7 people, including SEO specialists, graphic designers, and content developers.
How did you come to work with Good Stuff Partners?
We conducted an extensive upfront interview and evaluation of various agencies. We chose Good Stuff Partners because they were far ahead of the other organizations we interviewed.
What is the status of this engagement?
We’ve been working since January 2018, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Good Stuff Partners’ rebranding efforts have increased the percentage of our donations significantly, and our SEO work also drove a lot of traffic to our website. We’ve received funding from people living outside of our community because of our website. Our audience got a real sense of what we do in a tone of voice that’s very easy to understand.
In addition, Good Stuff Partners taught us how to avoid jargon. With their help, we’ve created foundational messaging — our audience can easily read, understand, and relate to our cause.
How did Good Stuff Partners perform from a project management standpoint?
Good Stuff Partners’ project management has been solid. They’re exceptionally good at scoping out tasks and managing themselves, their client, their timelines, and their objectives.
What did you find most impressive about them?
Good Stuff Partners has a comprehensive and creative understanding of the market. Their creativity, professionalism, and timely execution are impressive.
Additionally, we appreciate that Good Stuff Partners creates a relationship with their clients — they’ve become a part of our organization’s family. They’ve learned about our mission at such a deep level that they can articulate and speak of what we do as eloquently as anybody within our organization.
Do you have any advice for potential customers?
Do your homework ahead of time in articulating what differentiates you as an organization and what’s most meaningful to your values.