V-dog needed a major overhaul to catch up to the sophisticated tastes of health and planet-conscious pet guardians. They had an amazing product, loved by dog owners, but didn't have a clear position and visual language to bring their brand to life when they communicated with the outside world. We created a crystal clear brand position and then developed their verbal strategy, ensuring that the brand personality came to the fore. In tandem with this, we created their complete brand look and feel from the ground up. Since then, we've been with them every step of the way, extending their product naming, packaging, messaging, and strategy. Since the brand relaunch, sales rocketed, increasing five fold, and V-dog is now sold in Canada, Europe, Australia, and Asia.