Ritual Ready-to-Drink Cans
“Working with them on this project has been the most fun and thrilling work experience of my career!”
Please describe your company and your position there.
I am the Director of Sales and Business Development of Ritual Coffee Roasters.
Describe what your company does in a single sentence.
Formed in San Francisco in 2005, Ritual Coffee is a fully independent and woman-owned coffee roasting company that roasts high-quality coffees sourced from people they know around the world.
What specific goals or objectives did you hire Good Stuff Partners to accomplish?
We hired Good Stuff Partners to create the label artwork for a full line of ready-to-drink canned coffee beverages.
How did you find Good Stuff Partners?
Friend of a friend
Why did you select Good Stuff Partners over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Previously worked with them
How many teammates from Good Stuff Partners were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Planning session This is a deep dive into the details of your new products, gathering detailed inputs from your team:
Marketing plan overview
Identify key differentiators
Project planning session with key milestones
Research We’ll look at competitor packaging and exemplar packaging examples in other categories. This also includes looking at in-store fixture and point of purchase.
Product range architecture Your range of products need a clear architecture, allowing both connection to the parent brand and product personality to work seamlessly. We’ll future proof this as much as possible, so potential brand extensions have a logical place to live.
Content & copywriting We’ll help shape the on-pack content to make sure your positioning is simple and clear across each of your three SKUs. We’ll develop messaging, describing each of the products and their unique characteristics. This could also include the Ritual story or brand message.
Template Wireframing All required content to be included on pack will be provided by Ritual. This includes product names, barcodes, nutrition panels, ingredients, weights, etc. We’ll then apply content on the supplied templates for sign-off before moving into the visual concept phase.
Visual concepts We’ll develop two different concepts and apply them across the template wireframes. Ritual will select one concept for refinement.
Illustrations As we develop your new look and feel, we might include illustrations or artwork from one of Ritual’s illustrators or artists. If custom illustrations are needed, we’ll estimate the costs separately as it’s too difficult to determine the complexity prior to the design phase.
Artworking We’ll apply the refined concept across all the product templates, making sure we’re adhering to the standards and guidelines for minimum font sizes, bar codes, ingredient list, etc. We’ll work with your printer to provide final ready-toprint artwork files.
Project management We’ll manage the process of acquiring content and getting final files delivered to get to print and production. This includes weekly project calls with all teams and details like color testing with your printer to make sure the new design will reproduce as intended. Product naming
What were the measurable outcomes from the project that demonstrate progress or success?
In the end of the project, we walked away with three beautiful and complete ready-to-drink can labels, a wireframe for several more SKUs, a professional sell sheet, labels for the case pack box, and large custom display units to use at trade shows.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Good Stuff Partners was incredibly organized from the very start. Our team was extremely impressed with their project management capabilities. Not only did they deliver their items on time, but they also made it easy for us to deliver ours on time too with gentle reminders and follow up communications.
They kept us on track by meeting weekly (virtually), by providing continuous recaps of the meetings and reminding each team member what their homework tasks were. They kept all of our digital files organized and straight -- and there were a lot of them! Whenever we need something on the fly, we can always count on them to come through for us in a timely manner, even expediting the more urgent needs.
What was your primary form of communication with Good Stuff Partners?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
In addition to their outstanding organizational and project management skills, the team members at Good Stuff are incredibly creative, smart, nice and fun to work with. Working with them on this project has been the most fun and thrilling work experience of my career! We look forward to collaborating with them more in the future.
Are there any areas for improvement or something Good Stuff Partners could have done differently?
We were extremely satisfied with the work efforts of Good Stuff and can't think of a single area of improvement.